Glutted with Gin? Bored with Vodka? Try FREYA, the Silky New Spirit Made From Birch Sap

If you’re bored of Bombay and glaze over at the mention of Grey Goose, FREYA might just be the white spirit to make you fall back in love with your booze cupboard. Created by Pure Wild Spirits Ltd, an indie alcohol company focused on natural derived, sustainably sourced spirits, FREYA is the first liquor naturally sourced from sustainable birch tree sap, completely organic in its composition with zero environmental footprint.

Trust us: it’s not as weird as it sounds. Birch sap has been consumed as a constituent of birch water for centuries in parts of northern China and the Nordic states, sourced for its subtly sweet flavours and unique, silken texture. Named after the goddess of love, beauty, fertility and sensuality, FREYA’s creators are going all out on the ‘wild and independent’ branding, and the taste doesn’t let them down. For cocktail connoisseurs, the distinctive clean flavour opens up countless mixing possibilities. Here are three refreshing spring recipes that beautifully show it off.